Objective

Zen Paddle, a new sports rental and excursion company in Delaware/Columbus, OH, sought to launch a brand that emphasized a female-forward mission. Their goal was to create a welcoming space for women to connect through paddle boarding, offering a refreshing escape from their busy lives. To achieve this, they required a full digital and visual identity, including branding, a user-friendly website, and optimized online content to engage local women and foster community around their events.

Approach

I developed a cohesive brand identity for Zen Paddle, featuring logos, color palettes, and typography that conveyed community, empowerment, and fun. To support their mission, I built an optimized website with integrated booking capabilities, enabling easy reservations for paddle boards and event participation. Additionally, I utilized SEO-driven copywriting to boost online visibility. I also set up an Eventbrite page to streamline paddle event registration, promoting Zen Paddle’s offerings and enhancing community engagement.

Results

Zen Paddle successfully launched with a strong, visually appealing brand that resonated with women seeking connection and outdoor adventure. The optimized website with seamless booking integration drove early reservations, while the Eventbrite setup increased participation in paddle events. This strategic approach not only established Zen Paddle as a go-to provider for paddle boarding experiences in the local market but also helped build a dedicated community of women eager to bond and explore the outdoors.