Objective

Ale & Aloe, a company upcycling popular alcohol and N.A. brands into vibrant canned succulents, sought to create a cohesive brand and a strong visual identity for their unique product line. The goal was to establish a memorable brand presence that would resonate with their target audience and set them up for a successful launch.

Approach

I developed a complete branding package that captured Ale & Aloe’s innovative and eco-friendly ethos. This included designing a distinctive logo, color palette, and typography to reflect their creative and sustainable approach.

Results

The cohesive branding successfully established Ale & Aloe's visual identity, contributing to a strong and memorable brand presence. Ale & Aloe achieved a successful launch that captivated their target market and established them in the digital space for the first time.