The Brief

Creative Gold Agency (CGA), a female- and Gen Z-led marketing agency based in Columbus, Ohio, enlisted my help to elevate their online presence with a new brand identity and website. After building a solid local client base, they sought to position themselves as a top-tier agency known for fresh, innovative ideas and tech-native expertise. Their goals included creating a playful yet professional brand, developing a website to showcase their digital marketing services, and providing a platform to sell digital guides and resources.

The Approach

I began by collaborating with the CGA team to understand their mission, audience, and business goals. This research informed a vibrant brand identity, including a new logo and visual elements that reflect their Gen Z-led ethos while maintaining a sophisticated edge. Using Wix, I designed a fast, modern website with intuitive navigation, clear service offerings, and a streamlined contact form to enhance client engagement. Additionally, I created an online space for selling digital guides, providing value to users looking for insights without committing to full-service contracts. Once the website and branding kit were complete, I designed business cards that were fun and unique for each team member while still unifying the brand. I also created a branded proposal template that could be utilized in Canva, featuring the agency’s colorful palette while remaining clean and professional, allowing CGA to easily customize proposals for future clients.

The Results

CGA was thrilled with the results, as the playful yet polished visuals perfectly captured their vision. The website launch was a success, generating multiple client inquiries within the first week. The customized business cards and Canva proposal template further enhanced their professional toolkit, enabling CGA to make a strong impression in client communications, online and in person. The project not only solidified their brand presence but also positioned them for continued growth in the Columbus digital marketing scene.