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Elite Design & Renovation
A sleek, new look for a top builder local to Columbus, Ohio. I helped Elite Design & Renovation sharpen up their brand by creating a new logo, branding kit, website, business card, and proposal design.
![The Brief Elite Design & Renovation, an established remodeling firm, hired me to build their digital presence from the ground up. Despite a strong local reputation, they had minimal online visibility. My goal was to create a recognizable bran](https://images.squarespace-cdn.com/content/v1/61b7c566b9778f6f568e537e/b14c740b-9343-4bfc-b8ff-8f35c6daf652/Frame+78.jpg)
The Brief
Elite Design & Renovation, an established remodeling firm, hired me to build their digital presence from the ground up. Despite a strong local reputation, they had minimal online visibility. My goal was to create a recognizable brand identity and develop a website that would effectively showcase their craftsmanship, attract new leads, and streamline their client engagement process. Additionally, I was tasked with designing professional business cards and a branded proposal template for their construction and design projects.
The Approach
I began by working closely with Elite’s stakeholders to understand their target audience, remodeling services, and goals for the brand. Drawing inspiration from natural materials like stone, wood, and marble, I crafted a cohesive brand identity, including a sleek new logo and a sophisticated color palette that conveyed luxury and professionalism. For their website, I designed a visually engaging, user-friendly platform to highlight their portfolio of completed projects, integrating a streamlined consultation form to convert visitors into leads. To support their offline client interactions, I created professional business cards that reflected their new brand identity and a customizable proposal template in Word, designed for easy, streamlined proposal writing.
The Results
The comprehensive branding and website strategy quickly established a strong online presence for Elite, attracting over 3,000 visitors within the first 90 days. The consultation form generated multiple new leads, improving their client intake process. The professional business cards enhanced their credibility in client meetings, while the branded Word template allowed for efficient, consistent proposal writing for construction and design jobs. Together, these efforts positioned Elite as a top choice for luxury home renovations, helping them stand out in a competitive market.
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![Elite.jpg](https://images.squarespace-cdn.com/content/v1/61b7c566b9778f6f568e537e/1731700452124-MF77RZK0PXR97NOSO4D5/Elite.jpg)
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