designer.artist.consultant
designer.artist.consultant
A sports nutrition supplement company hired me to help them launch their brand alongside the grand opening of a boutique gym. I created a logo and branding kit, then brought their products come to life with vibrant packaging design.
I collaborated with the owner of a boutique gym to create a logo, color palette, and product labels for a new line of nutritional supplements. They wanted a product design that aligned with their unique physical space and holistic mission. Drawing inspiration from a custom mood board, I designed branding elements that felt cohesive with the gym's environment.
The challenge was to break away from the typical tough, raw aesthetic of the fitness industry. Instead, I focused on a natural, inviting look, using neutral colors and playful, custom illustrations to reflect the fun flavors of the supplements. The designs aimed to be both eye-catching and approachable, ensuring each product type (pre- and post-workout) was visually distinguishable while staying true to the brand's cohesive feel.