Zen Paddle

A water sports adventure + rental company needed a quick brand and website creation a few weeks before the summer season. I helped them create a branding kit, website, and online booking strategy.

Zen Paddle, a new sports rental and excursion company in Delaware/Columbus, OH, aimed to create a female-forward brand that fostered community and connection through paddle boarding. To achieve this, I developed a cohesive brand identity featuring logos, color palettes, and typography that reflected empowerment and fun. I designed an optimized website with integrated booking capabilities for paddle boards and events and crafted SEO-driven copy to boost online visibility. Additionally, I set up an Eventbrite page to streamline event registration and enhance community engagement. This approach established Zen Paddle as a trusted provider of paddle boarding experiences, driving early reservations and building a vibrant community of women connecting through outdoor adventures.