Lacquer by Lydia

I partnered with Lydia Polk, a nail technician and artist, to create a set of flyers and custom stickers for her brand, Lacquer by Lydia. As a newer business launched just last year, Lydia wanted to drive local awareness and attract new clients through eye-catching, tangible marketing materials.

Using her existing brand assets—including her logo and signature color palette—I designed a set of bold, high-energy flyers tailored for display in the physical spaces where she operates. The goal was to create a strong first impression and appeal to a Gen Z audience by amplifying her playful, Y2K hyper-pop aesthetic.

In addition to the flyers, I designed a series of stickers to reflect both Lydia’s brand and her personal style. This included two variations using her existing logo, along with original designs inspired by her creative identity. These stickers serve as fun takeaways for clients and brand ambassadors alike, helping Lydia further her reach through organic, word-of-mouth marketing.