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Ale & Aloe
Project Type
Brand Design
Date
March 2024
I was commissioned to build a new logo for a canned succulent company during their brand revival several years after their initial opening. What was once Plants over People became Ale & Aloe.
Ale & Aloe, a company transforming popular beverage cans into vibrant succulent planters, needed a cohesive brand and visual identity to support their launch. I created a complete branding package, including a distinctive logo, color palette, and typography that embodied their creative and eco-friendly ethos. This comprehensive branding established a memorable identity, enabling Ale & Aloe to captivate their target audience and achieve a successful digital debut.
